Vision

The Department of Marketing envisions a Bachelor in Business Administration program that subscribes to the basic philosophy that education is a potent instrument for the development of socially responsible, creative and productive citizens of the country.  Therefore, this program offers to meet the needs of the marketing industry and keep abreast with the current globalization and information communication technology trends.

Mission

The program aims to produce professionally competent marketing graduates who are responsive to the educational, technological and globalization trends of E-Business and Industry. 

Goals

At the end of the four-year course, the course aims to:

1.   Enhance the curricular offerings suited and adapted to E-Commerce and the liberalized global marketing and responsive to the dynamic needs o government, business and industry.

2.   Upgrade the faculty members’ competencies and provision of the necessary climate and opportunities for professional growth and development.

3.   Develop among the faculty members and students the values of nationalism, honesty, self-reliance, collectivism and social concern.

Career Opportunities

• Sales

• Marketing Research

• Purchasing

• Product Planning & Development

• Sales Promotion

• Brand Management

• Warehouse Activities

• Export

Admission Requirements:

• Must have passed the PUP College Entrance Test
• High School Average must be 82%
• Must have a grade of 82% in English
• Passed the interview by the Dean/chairperson
• In case of transferees, at least 50% of the total units earned for the course must be earned in PUP.