AD/PR

The Bachelor in Advertising and Public Relations is a well structured business-based curriculum that provides instruction and training to enhance a student's creative skills, managerial potentials and human character. It is a curricular offering that sets to produce dedicated, properly trained, computer-proficient, socially responsible, and value oriented practitioners and entrepreneurs.

Mission

Its mission is to realize a level of academic excellence which churns out graduates, immersed in professional, creative and technical skills, men and women who will reflect the highest ideals of their alma mater.

Vision

 This program envisions to produce graduates who shall be recognized for their academic excellence and whose professional and entrepreneurial acumen shall be at par with the best in the fields of advertising and public relations.

Objectives

The Bachelor in Advertising and Public Relations is a program designed to:

• train students in thorough and effective communications;
   
• provide students with effective methods of instruction in the application of the most useful concepts, principles, and techniques of advertising and public relations;
   
• offer students substantially calibrated on-the-job training and practicum programs;
   
• conduct programs, seminars, and colloquiums for students with themes and topics on current advertising and public    relations trends and issues;
   
• imbibe in the minds of the students a high sense of patriotism and a deep feeling of pride in themselves their work and their alma mater.

Career Opportunities

Client Side - Advertising Assistant, Advertising Supervisor, Marketing Assistant Researcher, Brand Manager, Merchandiser, AD/PR Promo Manager, PR Officer (Consumer Relations Officer, Media Relations Officer, etc.)

Advertising Agency Side  - Account Executive, Account Manager, Media Buyer, Media Analyst, Media Programmer, Research Executive, Visualizer, Artist, Copywriter, PR writer, Talent Caster, Commercial Producer, Special Events Producer.

Media Side  - Media Representative, (AE for Media), AD Coordinator, Deskman, Production Assistant (PA), Layout Artist, Typesetter, Circulation Assistant, Proof Reader, Circulation Manager, Traffic Encoder, Editor.

Supplier Side – Graphic artist, Propsman, Color Separator, Animator, In-Betweener, Production assistant (PA), Production Manager, Executive Producer, Audio Dubber, Visualizer, Photographer, Voice talent, Commercial Model, Artist, Director, Lensman (Outdoor), Program. Line Producer, Jingle Composer, Production Designer, Food Artist/Stylist.

Entrance Requirements:

• Must have passed the PUP Entrance Examination

• Must have an average high school grade of at least 82%

• Must at least have an average grade of  82% in English, Filipino,
  Music and Arts.